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RBI Ropes in Punjabi Rapper to Drive its Public Awareness Campaigns

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Amidst an unprecedented rise in cyber frauds and manifold jump in online financial transactions, the Reserve Bank, in a quirky bid to drive its public awareness campaigns, has roped in Punjabi singer-rapper Viruss to drive home its points this time. Launched officially over the weekend on its twitter handle, the campaign features popular Punjabi rapper Viruss whose 2017 Indie hit ‘Bam Bhole’ was recreated for the Akshay Kumar-Kiara Advani starrer ‘Laxmii’ recently. RBI has the largest twitter followers among major central banks.

What’s interesting about the latest campaign is that the central bank, which since the lockdowns has been very active on social media, has deployed a peppy rap music to issue its latest directives to the public on how they can and should protect themselves against cyber crimes and identity theft. Significantly, Viruss has done the video pro bono for the central bank. The campaign appeals and encourages the public, especially the tech-savvy netizens who tends to transact online, on staying ‘satark’ or alert against some common fraudsters and cyber security threats.

The Reserve Bank since 2016 has been running a campaign ‘RBI Kehta Hai’ (RBI Says) on social media accounts on Twitter, Facebook and Youtube apart from the traditional media but was never as peppy and musical as this time. What is unique about the present campaign is that it has used the medium to issue its latest public directive that warns netizens against cyber frauds, including those on the UPI. Since 2016 when it created the tagline RBI Kehta Hai, the central bank’s communication has been centred on financial literacy and public awareness towards frauds, etc.

The RBI uses the media to talk about the facilities it offers for senior citizens, cyber security, digital banking, and setting limits on card transactions. The RBI’s twitter handle is the largest among the major central bankers with over 1 million followers. Apart from the official twitter account, Governor Shaktikanta Das, who assumed office in December 2018, has a separate twitter handle with 1.35 lakh followers.

Since March 2019, the count of followers has more than doubled from just about 3,42,000 to over 7,50,000 by March 2020. And during the first seven-week lockdown that began on March 25, the followers increased by over 1.5 lakh, according to an RBI official.



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Airline CEOs, Biden Officials Consider Green-Fuel Breaks

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Chief executives of the nation’s largest passenger and cargo airlines met with key Biden administration officials Friday to talk about reducing emissions from airplanes and push incentives for lower-carbon aviation fuels.

The White House said the meeting with climate adviser Gina McCarthy and Transportation Secretary Pete Buttigieg also touched on economic policy and curbing the spread of COVID-19 travel has been a vector for the virus. But industry officials said emissions dominated the discussion.

United Airlines said CEO Scott Kirby asked administration officials to support incentives for sustainable aviation fuel and technology to remove carbon from the atmosphere. In December, United said it invested an undisclosed amount in a carbon-capture company partly owned by Occidental Petroleum.

A United Nations aviation group has concluded that biofuels will remain a tiny source of aviation fuel for several years. Some environmentalists would prefer the Biden administration to impose tougher emissions standards on aircraft rather than create breaks for biofuels.

Biofuels are false solutions that dont decarbonize air travel, said Clare Lakewood, a climate-law official with the Center for Biological Diversity. Real action on aircraft emissions requires phasing out dirty, aging aircraft, maximizing operational efficiencies and funding the rapid development of electrification.

Airplanes account for a small portion of emissions that cause climate change about 2% to 3% but their share has been growing rapidly and is expected to roughly triple by mid-century with the global growth in travel.

The airline trade group says U.S. carriers have more than doubled the fuel efficiency of their fleets since 1978 and plan further reductions in carbon emissions. But the independent International Council on Clean Transportation says passenger traffic is growing nearly four times faster than fuel efficiency, leading to a 33% increase in emissions between 2013 and 2019.

The U.S. accounts for about 23% of aircraft carbon-dioxide emissions, followed by Europe at 19% and China at 13%, the transportation group’s researchers estimated.

The White House said McCarthy, Buttigieg and economic adviser Brian Deese were grateful and optimistic to hear the airline CEOs talk about current and future efforts to combat climate change.

Nicholas Calio, president of the trade group Airlines for America, said the exchange was positive.

Airlines are ready, willing and able partners, and we want to be part of the solution” to climate change, Calio said in a statement. We stand ready to work in partnership with the Biden administration.

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor



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