The world’s second-richest man tweeted “as promised” in response to a report on a Tesla-focused blog that the we talks with several Indian states to open an office, showrooms, a research and development center — and possibly a factory.
Tesla Inc. has begun recruiting for leadership and senior level roles in India, according to a person familiar with the matter, as it gears up to break into one of the world’s biggest emerging car markets.
A Tesla fan club tweeted last week the company had brought on board a senior legal counsel.
Chief Executive Officer Elon Musk all but confirmed Tesla would enter India in January after months of speculation. The world’s second-riches man tweeted “as promised” in response to a report on a Tesla-focused blog that the automaker in talks with several Indian states to open an office, showrooms, a research and development center.
Tesla’s entry into India may well prove challenging. Unlike China, India has not prepared a welcome mat for electric cars. Tesla set up its first factory outside the US in Shanghai, and now China dominates sales of premium electric vehicles.
The costly price of Tesla cars is also seen as an important point. Although India is home to a budding middle class, expensive automobiles are far out of reach for the vast majority of the population. Lack of charging infrastructure is another obstacle to mass EV adoption
The state’s chief minister said in February, Tesla has picked Karnataka, a southern state whose capital is Bangalore, for its first plant, . Tesla hasn’t commented. The automaker has been negotiating with local officials for six months and is actively considering car assembly in the suburbs of Bangalore