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Apple Users May Spend More On Non-gaming Mobile Apps By 2024 – Report

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Apple Inc’s customers may end up spending more on non-gaming mobile apps by 2024, data analytics firm SensorTower said on Monday, as lockdown lifestyles result in users looking beyond games to apps that help with more essential services.

Downloads of business, education, health and fitness apps have seen a sharp spike due to the stay-at-home measures during the health crisis.

During the initial days of the pandemic, users spent more on mobile games in the App Store. But as lockdowns got extended, upending work life as well as the ways of communication, their attention shifted to photo and video-sharing, dating, video-conferencing and instant messaging apps.

Shares of companies such as Zoom Video Communications Inc and Match Group and other stay-at-home companies soared last year.

SensorTower said consumer spending on mobile apps will reach $270 billion in the next five years globally, a more than three-fold increase when compared with 2020.

Apple customers will outspend their Android counterparts with the App Store expected to generate $185 billion in global revenue, the data analytics firm said.

Games revenue will continue to take a relatively higher share on Google Play store than the App Store, with a projected 71% share from games in 2025 compared to 42% on the App Store, data showed.

The data analytics firm expects Europe to become a key market over the next five years, with revenue growth in the continent likely to outpace that in Asia and North America.

Downloads in Europe are expected to grow to 36.9 billion by 2025, compared with 28.4 billion in 2020, while revenue growth is expected to more than double to $42 billion in the next five years.

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TECHNOLOGY

Twitter Fleets Gets Twemoji Stickers, Some Android Users Can Now Access Twitter Spaces Audio-Chatroom

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Twitter’s version of Snapchat Stories, called Fleets is now getting a new update that brings Twemoji Stickers tray. The latest feature enables users to add emojis or stickers to Fleets for a better visual appeal. Until now, the Fleets feature on the Twitter Android or iOS app only allowed users to add text over photos or videos. Users could still add emojis if the keyboard had in-built emoji options; however, the latest feature gives access to more 3D-enhanced stickers directly. Moreover, Twitter Spaces, a Clubhouse-inspired audio-chat room is reportedly rolling out to select Android customers.

The Twemoji option for Twitter Fleets is now rolling out to users in Japan and will likely reach other markets in the coming months. The Twemoji button sits next to the text button, as per a photo shared by Twitter. Additionally, the Twemoji currently appears to be limited to iOS users while availability details for Android client remain unclear. Though the feature does not seem to be substantial, it is likely that Twitter would soon add more options like AR filters – similar to what Facebook offers with Stories on Instagram. Notably, the micro-blogging company acquired Chroma Labs last year, the team behind Chroma Stories. The app basically allowed users to add a range of colourful frames and filters to their Stories content.

In another Twitter-related news, some Android users are now getting an early preview of Twitter Spaces, a Clubhouse-inspired voice-based conversation room right on the platform. According to Android Police, Android users who have access cannot start Spaces chatroom yet but can join others and react with emojis. The company is expected to roll out the stable version in March, though the availability may vary according to regions. Twitter Spaces has been available to select iOS users since early February. Twitter Product Designer Maya Patterson had previously explained that the Spaces feature is meant to create a safe space for intimate conversations in public. It will essentially allow users to join or start a voice-based chatroom where they can discuss any topic. Admins will have control over who can speak or join.



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